Natra newcorporate website
Spanish multinational Natra is today one of the leading European companies specialized in chocolate products. Spreading their passion for chocolate around the world.
The project
This is a VERY special one for us. After being Natra’s digital partner for many years, a new management took over and decided to change some vendors. So the website design and management ended being the responsibility of a big international advertising agency.
This agency did an awesome job. Layout-wise. But the development and technical aspects of the project, in our opnion, relied on an out-dated and not scalable enough solution. And Natra seemed to agree with us on this one. Again ; )
After one year Natra came back asking for help, and we obviously were happy to say yes right away. They presented a huge challenge to us: keep the agency’s layout but build everything underneath from scratch.
And so we did. Same layout, same UX, but this time built on a much modern, scalable and management-friendly platform. Cute, isn’t it?
Oh, and we added 3 new languages to the project in the way.
The client
A Spanish-based multinational company specialized in chocolate products, it is listed on Madrid’s stock market and is the 5th largest chocolate producer in the world by turnover. The company has six specialized production centers in Spain, Belgium, France and Canada, as well as permanent commercial presence in Europe, United States and Asia.
Our relationship with Natra started back in 2011 with the development of their first corporate portal. Because it was a listed company, compliance with national stock market policy agency CNMV was mandatory. So the main requirement was to build a repository for their relevant facts, which should be published real time on their website.
Since then we are Natra’s digital partner. We manage their digital marketing, update and adapt their contents, and work daily with the Investor Relations and Marketing departments.
The details
| Client: | Natra S.A. – Natra Midco, S.L. |
| Based in: | Madrid, Valencia |
| Year built: | First version 2011. Second 2019. Third 2021. Current one 2024 (ongoing) |
| Technologies: | HTML5, CSS3, jQuery, Wordpress |