Don’t Build Your Business on Rented Land: Why Your Own Website Is the Key to Growth
If your entire business depends on a platform you don’t control, it’s only a matter of time before problems arise.
Selling on marketplaces is easy until it’s not. Amazon, Etsy, Rappi, Mercado Libre, or Instagram Shopping can boost your sales, but they can also shut them down overnight.
When something changes (and it always does) there’s not much you can do:
Your account gets suspended without warning.
Commissions go up.
Algorithms shift and your products stop showing.
And just like that, your business disappears from the map.
The Risk of Relying 100% on a Marketplace
38% of Amazon sellers have been suspended at least once without prior notice.
In 2023, over 45,000 Etsy shops closed due to automated policy changes.
Instagram can disable shopping features for a single content violation.
Mercado Libre takes up to 20% per sale, plus penalties if delivery targets aren’t met.
The problem is simple: you don’t control the channel.
Why You Need Your Own Website or Online Store
Full control over design, UX, branding, SEO, remarketing, and analytics.
Own your audience: build a community, grow your email list, and foster brand loyalty.
Better margins: avoid excessive fees and keep more profit to reinvest in growth.
Scalable: integrate tools, run traffic campaigns, expand into B2B sales, and more.
Key Stats You Should Know
81% of shoppers search for a brand’s official website before making a purchase.
Brands with a direct-to-consumer channel have 45% higher repeat purchase rates than those selling only through marketplaces. (Source: Shopify)
Marketplaces Are Channels, Not Foundations
This isn’t about abandoning them, it’s about not depending on them entirely.
Your website is your digital home, your headquarters, your long-term growth engine.
If you still don’t have one, remember: building a fast, flexible online store that grows with your business is no longer a luxury, it’s a necessity.
At Ensegna, we design and develop fast, scalable websites and ecommerce platforms tailored to your brand, with hosting, maintenance, and support included.
📩 Let’s build your digital home together: ensegna.com